In order for retail to survive it needs to get better. It needs to be more of an experience. Nordstrom understands this and opened a new flag store with 7 bars and restaurants.
It will also be a one-stop-shop for booking beauty services, including airbrush tanning, facials, blowouts, manicures, and will include AR-enhanced makeup help. There’s even an option to get a glass of champagne or wine delivered to you anywhere in the store.
The 320,000-square-foot store in New York City will only include women’s clothing and is hoping to attract both high-end and low-end shoppers.
“We’re not just opening a store – we’re expanding in a market,” Jamie Nordstrom, president of stores, said in a statement. “New York represents our largest online market. Our goal is to maximize our full-line business opportunity through our NYC flagship store, combined with our digital and physical market assets, including Nordstrom Local and Nordstrom Rack, to provide customers with greater access to merchandise selection, and faster delivery.”
Here’s a list of the bars and restaurants:
Wolf by Chef Ethan Stowell offers a cozy, sexy spot for cocktails and small plates inspired by the Pacific Northwest.
Broadway Bar is a two-story bar overlooking Broadway with interiors designed by Rafael de Cárdenas. It will serve cocktails and small plates.
Bistro Verde is the flagship restaurant of the store and will serve Italian-inspired food including soups, salads, pizza, and pasta. You can also request a curated wine list and handcrafted beverages.
Clubhouse Bar and Shoe Bar will offer a laidback environment with drinks and snacks.
Oh Mochi will be a doughnut shop that bakes mochi donuts – WHAT?!!!!
Hani Pacific by Tom Douglas will offer Pacific Rim-influenced dishes in an open-kitchen with lunch and dinner options and full-cocktail service.
Jeannie’s by chef Tom Douglas will offer contemporary pizza, pasta, and salads in a family-style setting.