Bakery Makes Quarantine Cakes to Stay Afloat

With many coffee shops and restaurants around the country unable to serve customers on a dine-in basis, and with people staying home more, many small businesses are having a hard time keeping afloat during the coronavirus pandemic we are currently facing. For one boutique bakery in San Fransisco, the answer to how they’d make it through has come from their “quarantine cakes” which have gained national attention.

Butter& bakery has seen a steep decline in their business, Weddings, baby showers, retirement parties, and more are being cancelled upon advice from health officials and state and local government to self isolate as much as possible. In some states the recommendations are that very small groups are ok still, however some states have declared that even a family gathering of 10 would be too many.

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If you’re wondering how you can support a small local business during this scary time AND put some love into the world, SEND SOMEONE A BUTTER& QUARANTINE CAKE. And share about it on IG. ❤️ To keep our business running, we’re doing something new: smaller, more affordable cakes that are perfect for 1-2 people. People can send them to each other, even if they can’t eat them together. In times of social isolation and fear, it’s human connection, acts of love, and comfort food that will get us through it. And listening to what the CDC says. We’re providing complimentary advice from the CDC on top of these cakes as a public service: “Wash Your Hands”, “Don’t Touch Your Face”, “Pretend You’re an Introvert”. Stay safe, fam! We’re all in this together! #butterand #quarantinecakes . For those looking for a longer read and some #realtalk, scroll on. This is from our google doc titled Project #Coronoyadont (lol) spelling out our plan on how to survive COVID-19. . THE CURRENT SITUATION — This virus is very bad for business as people stop gathering. Revenue is down 65% and we have 1.5 months of runway before we close permanently (other businesses have as little as 3 weeks). The only way we survive is by creating value for our clients in a new way for the current day. Establishments like @lordstanley_sf offering their Michelin starred meals for pickup are so inspiring. Birthdays are still happening! And everyone still needs joy, love, and connection — even if it’s in a smaller setting. . THE GOALS — Remember who this business serves: the team that drives it, and the clients who power it. Cutting hours is the last resort. Lower variable costs where possible (except for salaries) and create new value for clients. Encourage responsible consumer behavior. It’s our civic duty to slow the spread. . THE SOLUTION — Small-serving Quarantine Cakes that friends and loved ones can send to each other, even if they can’t be together. Parties are being canceled, but celebrations are still happening in smaller groups. Butter& has never tried to serve these occasions, since our niche was milestone (weddings, 50th birthdays). But this is where our clients are and we’ll meet them there.

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As a way to offset this lack of demand for cakes, Butter& bakery has been making gorgeous “quarantine cakes” with slogans on the top like “wash your hands” and “pretend you’re an introvert” to not only bring in income, but to raise people’s spirits during these trying times.

The cakes serve 1-2 people, cost $50 each, and are available for local delivery for an additional fee. That may sound expensive, but the income serves to help keep the bakery open after this public health crisis has passed, something which clearly has value for the bakery’s dedicated customers. In one Instagram post from the company, they say that the quarantine cakes concept is one that they encourage other bakeries to use.

Butter& founder, Amanda Nguyen, has said that, “In times of social isolation and fear, it’s human connection, acts of love, and comfort food that will get us through it.”

The trend of this type of cake isn’t only being seen at Butter& bakery. Instagram bakers of both professional and amateur status have also been posting images of their quarantine cakes, too.

Even though on some level it’s sad, we can’t help but laugh out loud at this toilet paper cake. How much more on topic can you get?

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🧪QUARANTINE CAKES ARE HERE!🧬 — You can choose a 6 inch chocolate or white cake with chocolate, white, or strawberry buttercream. Add a cute PSA on the top up to 4ish words! These will be $50 cakes with special delivery prices of $10 to Westside, Downtown, or Verona, and $20 to Middleton, Eastside, or Monona. These cakes are about 8 servings. — Help us spread some happiness during these tough times by sending a quarantine cake to your friends and family members who are probably getting quite lonely in isolation! — Call the store (608) 661-7465 to order your quarantine cake for delivery! Please allow for a two day delivery window from placing order. — (Disclaimer – we took the mask from our wood workshop and have had it for years, and the gloves were already in shop! 🙃) #quarantinecake #infecthappiness #spreadhappiness #washyourhands #delicious #sweettooth #yummy #cake #cakesofinstagram #gigiscupcakesmadisonwi

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What do you think of these quarantine cakes?

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